ONCOLOGY CAMPAIGN
Bayer Hellas is launching a beautiful collaboration with the well-known Greek athlete Dimitris Papanikolaou, on the subject of men's health and prostate cancer prevention and informing the public about the PSA test.
Dedicated to raising awareness of men's health, this campaign aims to inspire men to take better care of themselves.
The central message of the campaign “Psaxou” is a call to all men, to stop neglecting their health and to... "start searching"!
The communication has two phases: It starts, on the occasion of Father's Day on 16/6 and ends along the global Movember movement, in November on occasion of men's health month.
Find the #Psaxou campaign on Bayer's Social Media channels, share your stories, join discussions and help spread the message. Together we can make a difference!
